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Essays 31 - 60

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Ethics and Accountability in Public Administration

construction, use and maintenance. Smiths point was that the structure itself may not be too costly in terms of initial outlay, b...

Abortion: Two Opinions

By having a choice, legally, this creates a society wherein women do not have to hide, try to conduct abortions on their own, or s...

NCLB, View of Teachers

perceive this legislation and its implications for the future of education in America. The following literature review focuses on ...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Presidential Responses To Domestic Economic Conflicts: Impact Upon Popularity

components to being an effective leader; while Hoover possessed the courage and decency that so expressly demonstrated the lengths...

US Public Opinion, Congress, and the Presidency

not the relationship between the executive and legislative branches is successful is due, in large part, to a presidents ability t...

Public Opinion and the Media's Role

According to the scholars who research this topic, the media is responsible for presenting to the public a variety of issues that ...

September 11th Attacks and the Impact of the Media on Public Opinion

but also determine how the stories should be shaped for emotional effect, for political purposes and for directing public opinion....

Vietnam War's Military Operations and the Roles Played by Government Policies and Public Opinion

spread of communism globally. The French government had been in authority over Southeast Asian theater, but when it looked as if t...

Health Care Policy Development and the Roles of Interest Groups and Public Opinion

ability to provide politicians with useful information to which they might not otherwise have access. By joining these groups tha...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

Crisis Situations, Public Opinion, and Government Policy

In six pages this report considers crisis situations such as the Second World War, the conflicts in Korea and Vietnam, and the Gul...

Microsoft and Public Opinion

In seven pages this paper discusses Microsoft's current image and how it is perceived by the public. Fifteen sources are cited in...

Public Opinion and the US Bill of Rights 1st and 2nd Amendments

In five pages this paper examines public opinion pertaining to these controversial first 2 amendments of the American bill of righ...

Vietnam War and the Role of the Media in Shaping Public Opinion

In eleven pages this paper examines the conflict in Vietnam and how the public opinion was shaped by the media's depiction of eve...

Bill Clinton, Public Opinion, and Congress

In a paper consisting of 10 pages this paper examines how Congress did not yield to public opinion regarding its investigation of ...

Expansion of Media Influence on Public Opinion

In five pages this argumentative paper examines how public opinion is expanded by the ever growing influence of the media. Five s...

Policy and Public Opinion Effects on Nuclear Power

In five pages this paper discusses changing public opinion and how policy regulations regarding environmental protection and costs...

Presidential Election of 2000 and 1999 Public Opinion Polls

In seven pages this paper examines the practice of polling in terms of history and the criticisms pertaining to the election of 20...

Defining And Identifying Problems/Opportunities Between The "Public's Interest" And The "Public's Best Interest"

commercial activities and examine the effect on the society around them. This is no easy task, since an activity that generates m...

Terrorism and the Media

media to help them in this effort (Bremer, 1987). For most of the last 20 years, all kinds of terrorist activities were captured ...

Political Participation and Group Demographics

In eight pages this paper examines which group is more likely to participate in the political process in an analysis of social env...

Short Essays on American Poltics

In three pages short essays on American politics such as pros and cons of public opinion polls, political parties and their declin...

The Impact of Fear on Social Behavior

This research paper examines the issue of fear in politics and society. The author references theorist Mark Edmunson and discusse...

Hockey Violence from a Sociological Perspective

In seven pages the violence in hockey is discussed from a sociological viewpoint and includes such issues as public response, team...