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Essays 181 - 210

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

A Public Management Holistic Method

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Alfie Kohn's The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Conflict Between Public Protection and the Public's 'Right to Know'

In 5 pages this paper examines national security censorship of information by the FBI in order to protect the public, the public's...

Business Problem Solving and Public Relations

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

A Case Study on Public Relations

There is currently animosity between the university and the local community, which may result in difficulties when it comes to dev...

Public Behavior and Interpersonal Relations

a ruckus. It might be deemed crazy behavior as well. Children learn this too. When children act out at home, they may receive a "t...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Media Relations and Public Perception

in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

Wal Mart and Public Relations Issues

retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

3 Articles on Public Relations Issues Between Schools and Communities Summarized

is all too often overlooked (Ediger, 2001). When courteous responses between school workers is not relayed, the public at large w...

Book Report on Applied Public Relations

global citizens. Within the context of this work, authors explore each type of stakeholder and then go on to provide case studies....

Public Relations Field and Mathematics

graphs. People in this field must be able to create them. They should for example know how to compare two sets of numbers and calc...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...