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Essays 421 - 450

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

Culturally Competent Care/Duke University Health System

could be applied towards unmet standards. Culturally competent care at Duke University Health System It has been determined by ...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

Community Health Project/Diabetes Among Hispanics

in the US. Likewise, diabetes-associated nephropathy, a progressive disorder of the kidney, is the leading cause of end stage rena...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Criminal Justice - Difficult Questions

these agencies funded? Should administrators be concerned about financial waste or should they spend every budget dollar to demons...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Societal and Organizational PR Functions

the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

United States' and Its Citizens Reputation Enhancement

With the use of a scoring system and a sample of non US citizens it is found that the most negative perception exists in the non C...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Internal and External Organizational Communications and PR

When dealing with a target market, the organization is focused on one particular segment of its audiences - that segment which is ...

Investment Analysis of the Coca Cola Company

has brand strength ("Coca Cola Company SWOT analysis," 2005). The brand also has staying power. It is something that has been sold...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...