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expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

these agencies funded? Should administrators be concerned about financial waste or should they spend every budget dollar to demons...

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...