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Essays 451 - 480

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Case Analysis of the Exxon Valdez Alaskan Oil Spill

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Science, Technology, and Public Relations

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Community Health Project/Diabetes Among Hispanics

in the US. Likewise, diabetes-associated nephropathy, a progressive disorder of the kidney, is the leading cause of end stage rena...

Culturally Competent Care/Duke University Health System

could be applied towards unmet standards. Culturally competent care at Duke University Health System It has been determined by ...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...