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Public Relations' Role in Handling NCAA Basketball Scandal

his papers for him? Scandals of those types have been highlighted many times over the past two decades. The most important conside...

Nonprofit Organizations and an Evaluation of Public Relations' Economic Value

organization needs the strategic ability to change and/or reinforce public perceptions and thus, behaviors of individuals and orga...

Ashland Oil Fuel Spill of 1988 Public Relations' Critique, Ethical and Legal Analysis

issues that pertain to Ashland are as follows. First, Ashland had failed to obtain a building permit for the construction of the ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Connection Between Public Relations and Public Option

find the Internet a valuable tool for public relations but it can also cause headaches, too. The Internet has added new public re...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

Skills Needed for the Public Relations Profession

make vital connections with consumers. To do this, he or she needs certain applicable skills. Obviously, a quiet person, or one w...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Business Problem Solving and Public Relations

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Science, Technology, and Public Relations

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Nike and PR

and its own corporate code of conduct, and more specifically, that women workers at facilities producing shoes were subject to und...

Public Relations in a Race for to be Governor

This research paper examines the function of public relations within the context of a gubernatorial compaign. The writer defines p...

Public Relations Professionalism History and Impact

In twenty pages this paper examines professionalism in a historical examination that also considers its public relations' impact. ...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

Role of a PR Organizational Professional

press, and publicity arising from those relationships (PRSA, 2002). These days, such relations can also be called "media relations...

Southeast Asia Tourism and Public Relations Problems

persistent and consistent repetition of a few key points, rather than the big and sensational approaches. That is not to say that ...

Public Relations Campaign Development in Theory and in Practice

the resulting contamination has blown over both China and Burma, and looks as if it may also spread further west. The problem is...