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Essays 91 - 120

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

San Francisco Public Campaign Finance

deal of attention and scrutiny. This paper will explore the issue of campaign finance in the current political climate, using the ...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...

Interpersonal Communication Intervention, Article Analysis

This research paper offers an overview of a study that was instigated by Keating and colleagues (2012). This study focused on the...

Public Health and Food Safety

Families with young children, in particular, should be educated as to how to avoid the risks of food born illnesses. Community he...

Public Policy and Business Interests

Public policy is made primarily by elected officials who propose laws. In the White House for example, the president and cabinet m...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Breast Cancer and Early Detection

In six pages this report considers a campaign of public awareness and the importance on early intervention in the detection of bre...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Multi Restaurant Delivery and Catering Service Promotion

already received some publicity in the local entertainment guides and weekly papers. All that is left now is the development and ...

Adolescent Drug Abuse, Diminished Social Skills, and Low Self Esteem

In six pages this paper examines the problem of adolescent drug abuse in a consideration of various issues and the determining fac...

Ex Drug Abuser Interview

This paper consists of five pages and features a sample of an interview with a one time abuser of drugs who discusses the life eff...

Forms of Child Abuse 2

In five pages various types of child abuse are discussed in terms of statistics, situational assessment, and suggested improvement...

Teen Drug and Alcohol Abuse Countering

and Substance Abuse at Columbia University released a national survey in which 22% of teenagers said it is likely that they will u...

Analysis of Jack Nelson Pallmeyer's The School of Assassins

In five pages this paper analyzes the text that recommends closing the 'School of the Americas' that contributes to Latin American...

Sample of a Community Health Assessment

As well, a full seventy-five percent of low-income citizens lack even the most basic of medical screenings, having typically gone ...

Literature Review on Teen Drug Abuse

In five pages this research paper examines various theories regarding teenage drug abuse in a consideration of peer pressure and o...

How to Community Drug Abuse Before It Starts

services to the unique needs of the residents. By providing a broad range of services, the agency has traditionally been a focal p...

School Personnel Drug Testing Benefits

In eight pages the advantages of testing all academic personnel for drug use and abuse are detailed. Seven sources are cited in t...

Drug Use and Psychosocial Motivations

In ten pages this paper discusses the psychosocial motivations people have for using and abusing drugs. Six sources are cited in ...

Injuries in the Workplace Caused by Workers

But in the old days, it was rare for someone to come to work stoned on drugs or for managers to have to worry about cokeheads in t...

Alcoholism's Social and Psychological Effects

In eight pages this paper examines the US abuse of alcohol in a consideration of causes, psychological and social effects, and tre...

Drug Abuse and the Views of Saint Augustine, Aristotle, and Plato

In 10 pages this paper considers how these philosophers would view the contemporary problem of drug abuse. There are 7 sources ci...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Colleges and Sexual Assault

In twenty pages this paper discusses the increase of sexual abuse such as date rape on college campuses in a consideration of prob...

Substance Abuse and AIDS Correlation

In six pages the relationship between substance abuse, particularly heroin, and AIDS is discussed and AIDS' effects on intravenous...