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Essays 91 - 120

Lease or Buy

more cost efficient in the short term as the cost may be lower, The advantages are that as title does not pass, in most cases the ...

Everyday Government in Fifth Century Athens

who lived in this great city were influential on others around the world, so too were they influenced by others. The Greeks of co...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Decisions at Disney

The writer looks at two major strategic decisions made by Disney; the decision to locate EuroDisney near Paris and the decision to...

The Potential Acquisition of Nicholson

the broad appeal also helps to create stability. The last requirement for whether or not an acquisition should go ahead is with th...

THE ECONOMICS OF PURCHASING A HOUSE

market, or demand is huge (as it was during the mid-2000s, then prices will be higher and product harder to find....

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Influences on Purchase Decision Making

it is made, there may be a narrower band of requirements, with the more optional aspects forgotten. For example, price will become...

Germany and United Kingdom Employee Participation Comparison

relatively new, especially in East Germany were riches only shared following communist roots in the fifteen years. State intervent...

Boys and Girls Clubs of America and Involvement of Participants

areas originate on several fronts. Common to all clubs is the homework help, tutoring and after-school care offered to the childr...

Computer Software and Hardware Purchasing

the DRU-810A Double Layer & Dual Format DVD Burner that is manufactured by Sony and sells for $61.95 ("PCCConnection," 2006). Wh...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Optimum Make or Purchase Information Technology Decision Making

323). The stories of any industry professional certainly can bear out this view. One such company, IMT Custom Machine Comp...

Visions Instruments Company Accounting Case Study

Fixed costs Rent 15,000 15,450 15,914 Power 1,000 1,030 1,061 Dies 10,000 10,300 10,609 Maintenance 3,000 3,090 3,183 Supplies ...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

The Arguments For and Against E-Commerce and Internet Trading

Written as a report to a company's CEO, this paper argues that involvement in E-Commerce is a sound business decision. This sixte...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Meena and Pearl Dock's Small Business Purchasing

In five pages this paper examines purchasing decisions that need to be made in a consideration of imports and risk factors as they...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Education and a Competitive Proposal Sample

In ten pages this paper discusses an education competitive proposal sample that considers various project factors, planning aspect...

Samuel Nelson's Contributions to the US Supreme Court

In six pages this paper presents a biographical profile of Samuel Nelson, a nineteenth century US Supreme Court Justice and also c...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Case Study on the Process of Making Decisions

In seven pages this student supplied case study discusses the decision making process a committee undergoes regarding choosing a s...