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Essays 541 - 570

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Public Policy Analyses of Various Issues

The writer provides essays on various public issues such as increasing the driving age or providing health care for the homeless. ...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Food and Beverage Policies and Purchasing Practices

In eight pages this paper discusses policies and purchasing practices of restaurants and hotels as they pertain to beverages and f...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Leasing vs. Buying for Commercial Purposes

A paper examining the commercial leasing industry. The author discusses means companies use to decide to purchase or lease. This ...

Lexus Purchases and Their Impact on the Dow Jones Industrial Average

In three pages this paper examines the Lexus purchases and its demand as represented by the Dow Jones. Three sources are cited in...

Budgeting that is Nonmanufacturing and Manufacturin

In five pages these types of budgeting are examined in terms of primary elements with topics including material usage, purchasing ...

3 Types of Residential Real Estate Sales Contracts

In five pages land description, purchase price adjustments, and mortgage commitment sales contracts are discussed with legal land ...

Abolishing the Transatlantic Slave Trade

(Beary, 1997). The basic elements of the African slave system during the 18th and 19th centuries was based on three elemental s...

Purchasing a Franchise

This paper examines why reasons purchasing a franchise as a way of starting a business might be attractive in three pages. There ...

Novel Approaches To Fund-Raising Activities For a Softball Team

This paper addresses new approaches for fund-raising activities to generate money for a softball team to purchase new equipment. ...

Class Size Reduction and Technology

In eight pages this paper discusses whether instruments of technology technology are more important than class size with an argume...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Building a Personal Computer v. Purchasing a Personal Computer

In fifteen pages this paper assesses the advantages of building a personal computer as opposed to purchasing a ready made computer...

Leisure Industry and Making Decisions

need to ensure that marketing allows for the variety of purchasing models and influences that may be seen as applicable to the tar...

Capital Purchase and Risk Assessment

In twenty pages this paper discusses capital purchase and using risk assessment, and includes how these assessments can be used. ...

Car Purchasing Considerations

In five pages this paper examines what people should consider when making an automobile purchase. Two sources are cited in the bi...

Analyzing the MEM Company Purchased by Renaissance Cosmetics

In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six source...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...

Computer Selection

In five pages a friend with a limited budget is seeking advice regarding a computer purchase and this paper considers appropriate ...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...