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Essays 61 - 90

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

AT&T and VoIP Technology; Strategic Issues

U.S. Department of Justice and AT&T. It was at this time that the environment was changing, competition was seen as good for the i...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Hewlett Packard Web Site

with Dell, emulating a similar model of sales. In terms of the way the company has set up generally business have two...

Fictitious Company's Ecommerce Internet Website

Determining hardware requirements X X X Locate and purchase hardware X Set up hardware X Register domain name X X...

Microsoft's Decision to Offer Multiple Internet Browser Options with Windows 7

presence ion the market. One Microsoft themselves may been arguing that despite spending such a large amount of development they ...

Abercrombie & Fitch - An Analysis

store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

B2C and the Internet's Effective Uses

mass summary might not be appropriate. For this reason this example essay paper takes a look at how a target market might be defi...

E-Learning In Employee Training

years (Brumback, 1995). This company, intent on providing information to all of its employees, uses a multi-media ongoing training...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Coach Inc.

It is the image and the way image is perceived that is the key to this differentiation. Question 2 Brand personality is created...

Anheuser-Busch

this is one which looks a range of stakeholders, including shareholders and customers and the overall design of the companys own p...

Call and Put Options

the amount of goods will be in standard amounts and the delivery terms will be identical throughout all the contracts (Grossman, 1...

The Persuasiveness of Socrates in Plato's Apology

so that his assets could be pro-created and he could be put to death. Will Socrates did refuse the request, he simply went home ra...

The Arguments For Torture; Are They Right?

in order to extract the location. While it may be distasteful and unconstitutional, it can also be argued as necessary. The tortur...

Hemingway's Turning of Tables in "The Short Happy Life of Francis Macomber"

Macomber." Review of the Binaries Argument One way that Hemmingway explored the question...

Case Study on Technology Company Investment

In fourteen pages this student submitted case study considers an Internet information company's 1995 position in an examination of...

Lending Institutions and Practices of Mortgage Lending

Rates, terms, payment schedules and so forth seem to be up for grabs in a world where mortgages "can be put through a financial V...

A Covisint Overview

in efficiencies for the whole industry (2002). Indeed, this company that is comprised of other successful organizations is likely ...

Should Your Company Accept Credit Cards Over the Internet?

seen as a competitive advantage, for that the vendors need to look elsewhere for a competitive advantage when it comes to transact...

Case Study; Freedom of Speech and Satire Criticizing a Company

attentions to flaws, such as unfairness, stupidity and existing vices. The first amendment has been found to protect the use of sa...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...