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Essays 121 - 150

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Technology and Globalization

that the world was round, following the voyage of Christopher Columbus to America, when seeking to find a route to India, a journe...

Branding in the Chocolate and Confectionary Markets

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

Europe and America: Political Structure, Government, and the Internet

to say that conservatives generally prefer the status quo, and look at the past with longing, while liberals work for change, beli...

Regulating the Internet

supplies. Ramirez, himself, did not make these purchases. Weeks later he was to learn that he had, in fact, been a victim of ident...

Email, Ecommerce, and the Internet

In six pages this essay discusses the behavioral impact of the Internet in a consideration of electronic commerce and email....

Human Behavior and the Impact of the Internet

In six pages this essay discusses how human behavior is affected by the Internet....

Patient Teaching Plan on Diabetes and the Internet

In five pages this paper examines how the Internet can be used as a tool to teach patients how to manage the disease diabetes....

Source Citations from the Internet

In five pages this paper examines how sources from the Internet should be cited when used as references....

Employee Recruitment on the Internet

In eight pages this paper discusses the Internet as a tool increasingly utilized by employers to recruit employees....

Paper Sales on the Internet

In one page Internet uploading of papers is discussed....

Internet Technology and Society

As the request in this paper was to analyze implicit system of thought that inform the technology, we can probably use the hypothe...

IT Professionals and Data Collection

may be asked. A tool that has become increasingly popular is that of the pop up survey. The pop up survey will...

Internet Education

In relationship to the pros and the cons one author notes that the student can take classes from anywhere, can take classes on sub...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

GN Netcom; Internal Analysis

market (GN Netcom, 2007). One of the main core competitive is that of product development an innovations, with areas such as chip ...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...