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Essays 1951 - 1980

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Corporate and Performance Management Strategies

more likely to get some momentum in order to move forward toward the visible goals. Because of stiff market competition these day...

A Rhetorical Strategy Analysis

In five pages the practice of 'wilding' and its evil influence are examined in terms of biased diction, definition, irony, and met...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Strategies of Retail and Shopping

This paper consists of three pages in which retail and shopping strategies in times of globalization and computer technology are e...

Islam Cultures and Entrepreneurial and Business Strategy Roles

In ten pages this paper discusses power distance, masculinity, and risk avoidance among other topics in this consideration of Musl...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

Business Policy and Strategy of Microsoft

In nine pages Microsoft's corporate policies are examined in a description of its background, mission statement, and legal situati...

Changing Business Strategy

In ten pages this paper examines organizational strategy in its various forms which are compared with military forms and Machiavel...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Kellogg's Corporate Strategy

In nine pages this paper examines Kellogg's in a consideration of its corporate history, strategy, mission, core competency, and t...

Brackett Sheet Metal and Long Range Strategy

attracting new entrants. The resulting concentration of software and computer companies further has made the area even more attra...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Teaching Strategies and Curriculum

In five pages specific curriculum effectiveness of such teaching strategies as Socratic dialogue, didactic instruction, and cooper...

Implementation and Strategy of a Business Plan

statements by top management. These statements of purpose then travel down the organization so that successive levels can develop ...

Video versus Real Simulation and Corporate Strategy

In twelve pages this research paper evaluates whether The Age of Empires video game can educate players on the real strategies mod...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Sales Strategy of Windmere Corp.

This paper examines the rebate sales strategy of the Windmere Corporation in five pages. Seven sources are cited in the bibliogra...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Industrialization Problems and Coping Strategies

In seven pages this paper considers how theorists of the nineteenth century proposed to cope with industrialization problems and i...

Recommended American Strategy Regarding the China and Taiwan Crisis

In three pages this paper assesses what role the U.S. should play regarding the China and Taiwan crisis with suggestions made for ...

The Cuban Missile Crisis and the U.S. 'Grand Strategy'

In ten pages this paper considers the evaluation of the Cuban Missile Crisis that is presented in Donald Kagan's book The American...

Viewing Employing Training as an Investment Strategy

Training holds an incredible value for the organization. Its cost are quickly offset by the benefits rendered by having a well tr...

Samsung and Strategy

In sixteen pages this paper examines Samsung in terms of Porter's activity model and Hamel's business model. Nine sources are lis...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Strategies to Cope with Managing Workplace Stress

In nine pages this paper discusses stress management in a consideration of 8 companies and 4 strategies that can be applied to the...