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Essays 211 - 240

Flunking Out of College, the Causes

Prickhart (2009) writes that what happens to make young people associate in bars and drink, especially in college, is that the per...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

FEASIBILITY ANALYSIS: GAME ON INC.

Presents an overall feasibility study for a fictitious video game entitled "Drink Up!" There are 3 sources listed in the bibliogra...

DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

asked to describe the six macroeconomic environments within the larger macro environment, and discuss the trends and theories pert...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

Alcoholism & Underage Consumption of Alcohol

on the Mothers Against Drunk Driving (2010) website, the total costs associated with underage drinking and its consequences are $6...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

3 Article Reviews on Children's Health

a significant clustering of fast food restaurants within a 1.5 mile radius when compared to other non down town areas. The researc...

The 'Personality' of a Nightclub

workday with someone special. I talk about my routine trials and tribulations and ask Tim about his day. He smiled and told me a...

Overview of a Minor in Possession of Alcohol

Texas, which, according to Texas Alcoholic Beverage Code, Sec. 106.05, allows him the freedom to possess - and even drink - alcoho...

Drinking and Teens

about their future. There are many reasons why this subject group would prove to offer valuable information and many possible resu...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Screenplays with Historical and Focuses

In five pages this paper examines screenplays with historical and social themes and include discussions of The Wedding Banquet, Sh...

New Jersey Laws Regarding DWI and DUI

or she is guilty no matter what their disposition had been at the time (Marootian, 2005). Between .08% and .10% is considered to b...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Juvenile Delinquency and Drug Use

riotous behavior inasmuch as students contend their rights are being violated by the limitation. The issue at hand, points ...

Unsafe Driving Practices

In this essay consisting of three pages the risks of talking on a cell phone while driving are discussed and described as being as...

Social Work Examination of Postsecondary Binge Drinking

2003). In fact, researchers have indicated that historically black colleges have about half the percentage of students participat...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Drinking and the College Student

on-campus student residences. Forty-four percent of schools restrict alcohol use at several college-sponsored, on-campus events" (...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Sociological Perspective on College Drinking

Adolescents and young adults who choose to imbibe do so without considering the detrimental effects of such heavy consumption, ren...