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Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

eGovernment Implementation

1. Introduction The increased use of technology offers many advantages for both commercial and governmental organisations. The d...

Alan Cavaiola and Neil Lavender's 'Toxic Coworkers: How to Deal with Dysfunctional People on the Job'

make a primarily positive impact or a primarily negative impact in the workplace. Workplace productivity is affected by a...

Terrorism and American Ideology Changes

that have unfolded in the aftermath of the September 11, 2001 destruction of the World Trade Center and the subsequent attacks on ...

North Carolina Corrections

a variety of services are offered. These programs fall under the following general categories: work programs; educational programs...

Sexual Culture of the West and Christianity's Impact

in Western cultures and set a standard for social expectations regarding virginity that separates the sexual identities of women a...

Prospective Students and University Interfacing

technologies is at the heart of educational changes at the university level in recent years and is based on the focus towards emer...

Culture and Life Influence by the Computer

used, and how it is created in consideration of utility. Campbell (1996) asserted that technological determinism "reflects a utop...

Martha Barletta's Marketing to Women

profitable-per marketing dollar invested" (6). Another important reality that Barletta (2002) presents us with in this chapter i...

How To Become a Rainmaker by Jeffrey J. Fox

Chapter III basically restates the first axiom in chapter I, which is to "cherish" customers, putting this thought in terms of the...

Clint Eastwood's Film Million Dollar Baby

light across a coffee table may be the only thing that signals that the scene takes place in someones living room. Throughout th...

James Tent's E Boat Alert

the author also discusses the origins of the E-Boat, providing the reader with a deeper understanding of the Germans at war, Germa...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

David Weber/Barbaros

A 3 page book review on David Weber's text Barbaros: Spaniards and Their Savages in the Age of Enlightenment. This comprehensive t...

Algeria: French Colonization

the colonization of Algeria, as was the case for Africa as a whole, occurred largely because of the natural resources which existe...

The Right Stuff & Technology

conquer it. The focus of the film changes when it shifts to dramatizing the successful launch of the Soviet Unions Sputnik and i...

Yates/Politics of Management

by this organization. Yates begins his text with an introductory chapter that concentrates on the role that business leaders pla...

Assessing a Potential Merger

This 24 page paper looks at how a merger may be assessed. Using the example of Alrajwan Aircraft Maintenance Company and Desert St...

SMEs and Banking in Saudi Arabia

The subject is broad, but the levels of SMEs in the country is still relativity low, despite making yup the majority of private en...

Wright/Armageddon in Waco

presents views that see the tragedy at Waco as entirely due to the mistakes of government agents in handling the situations and no...

Public Administration: Discretionist vs Instrumentalist

fact, contended that: "even under the best arrangements a considerable margin of irresponsible conduct of...

2 Feminist Books/Domesticity

womens movement, describing how, at first, the purpose of the womens movement was secure the right of women to speak in public. Th...

Department of Veterans Affairs Community Based Outpatient Clinics

the nation are veterans (Dynes, 2005). The VA estimates a total number of 299,321 veterans are homeless (Caswell, 2005). These i...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Global Warming: Real or Imagined?

surrounding the issues of global warming is a belief, a belief that is shaped "by a dance of emotion and reason" (Colborn, 2007, 6...

Employee Motivation at Disney

1923, seeking to sell an animated film he created in Kansas to a California distributor. A distributor agreed, and Walt and his b...

The European Miracle by E.L. Jones

as Asians, "would have adjusted its breeding strategy accordingly" (Jones 20). Jones argues that while disasters and war struck ...

IT Acquisition by Developing Nations and Strategies of Identification

at the structure of global trade it is already recognised that developing countries face many major disadvantages. They have less ...

Turkish Textile Industry and WTO's Impact

international trade is also exposing the country to a number of threats. The desire to join the EU may have provided some protec...

Marital Emptiness and 'The Empty Nest Syndrome'

find out which empty nester experiences the least amount of stress and the most satisfying transition. It is hoped that the result...