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Essays 61 - 90

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Considerations in Government Supported Stem Cell Research

heal without scarring (Muneoka 56; Pilcher 42). Unfortunately, embryonic stem cell research is an ethical quagmire. Stem cell ...

Investigating Team Selling at Imaginative Staffing

the need of calling in the sales director (Arnett, Macy and Wilcox, 2005). 2. If so, who should be on the team? The team...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

Covenants; Australian Law

or users of the land. However, some instances may be seen as singular in the benefit they bestow. In the case of Osborne v. Bradl...

Leveraging Resources; The Retail Environment

of available lots ion main shopping areas or malls. These may be difficult to obtain, and may have a high rental or purchase price...

Apollo Group Inc.; Statistical Analysis of the Share Price Performance 2005 - 2007

be proven until some point in the further when the performance of the shares over the forthcoming period is known. The scientific ...

Apollo Group Inc; Statistical Test the Share Price Data

below and then stay there of period of thirty days. That being said it is time to give out our hypothesis for this test. We will m...

Case Study: Decision Time at Lotus Corporation

1994). Not coincidentally, it also made Lotus the leader in the application software sector (Case study, 1994). Lotus believed th...

Extroverts vs. Introverts/Who Is Happiest?

to the Merriam-Webster Online Dictionary, an introvert is someone whose personality is "characterized by introversion," that is, a...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

Fulfillment of Predictions Aldous Huxley Made in Brave New World Revisited

Huxley considers how the survival of a democracy depends upon frequent information exchanges, which is what made the medium of tel...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

A Consideration of Learning

Learning is the process through which knowledge is acquired. It involves an individual being cognizant of his or her environment ...

Relationship Between Capitalism and Democracy

on to say that "Democracy and capitalism are like a lion and a bull pulling a sled together" (Wallace, 1996). It is a precarious c...

Proprietary versus Contractual Security Guards' Analysis

This paper consists of six pages and questions whether professional security guards are needed and effectively provides answers to...

Should the U.S. Sell Jets to China

Peoples Liberation Army is looking at the aircraft with both awe and disdain. The jet he describes is Chinese owned and registered...

7 Anthropology Questions

the last stage, however, the individual fully incorporates into their new role in life. They take on the symbols and responsibili...

Managerial Economics Questions

able to be increased more as the demand would not decrease proportionally but at a rate less than the increase. If there are even...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Expansion Strategy Simulations

Another lesson was to take the long view in light of current and short-term needs. When conditions in Europe demanded that MM...

Development & Sub-Sahara

to develop (Terray 38). According to classical evolutionary theory, as argued by early sociologists such as Auguste Comte, socia...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...