SEARCH RESULTS

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

regard and no one should really be surprised as to what comes from the government. At the same time, this piece attempts to explai...

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of ...

(Hoegh and Bourgeois, 2002; p. 573). The researchers were able to confirm empirically what Erikson intuitively knew and promoted....

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

bought space in 28 consumer magazines and its advertisements are either a quarter page, a half page or a full page ("Google Rolls ...

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Where once a candidate took almost sole responsibility for getting his message to the American...