SEARCH RESULTS

YOU WERE LOOKING FOR :Questioning Whether Sex Sells in Advertising

Essays 1381 - 1410

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Expansion Considerations for Fragle Van Lines

FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...

Transplantation of Organs and Ethics

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Effective Advertising

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

The Boxed Slave Known as Aunt Jemima

fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

Cinema Persuasiveness

G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...

Types of Advertising on the Internet

on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Advertising and Emotion

to thirst. However, this alone is not a true emotional. If we look at the polar bear advertisements we can assess the emotional ap...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Propaganda and Art

his predecessor, Constantine, Justinian did not want to be challenged in either his role as the emperor or his right to create his...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Advertising and its Purpose

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

Case Study on Network Design

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...