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Essays 1981 - 2010

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

African International Relations

International relations in Africa have been heavily influenced by their colonial history, a history that still impacts on internat...

African International Relations

International relations in Africa have been heavily influenced by their colonial history, a history that still impacts on internat...

Could the Leaders of Boko Haram be Charged with Crimes Agsinst Humanity?

Boko Haram are an Islamic jihadist organization based in Nigeria who became known for the kidnapping of more than 200 Christian s...

Challenges to International Supply Chain Management

International supply chains are becoming increasingly popular. The writer examines some of the challenges faced by the management ...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

'What is Man?' and William Shakespeare's King Lear

In four pages the question regarding the nature of man is examined within the context of William Shakespeare's King Lear....

The International Issue of Assisted Suicide

In five pages the legalities involved in the issue of assisted suicide are examined from the perspectives of the Canada, the Nethe...

The Changing Middle East and the Feasibility of Trade

This 7 page paper discusses changes that have taken place in the Middle East with regard to their impact on international trade in...

The new design of Global TransPark Airport

The design of a new international airport is what this paper focuses attention on. Benefits to the community, site selection and o...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

Edison Brothers' Retail Clothing Chain Marketing Analysis

In about three pages this paper presents information, figures, and charts as they pertain to a marketing analysis of the Edison Br...

Global Commerce and Ocean Ports

In nine pages this paper discusses international commerce with regard to transportation changes and ocean port issues. Eight sour...

Love Defined

In four pages this paper asks 'What is love?' and attempts to define this complex question....

Environmental Endangerment and Corporations

In five pages this paper argues that corporations are endangering the environment despite the many regulatory rules in place with ...

International Marketplace Contracting

In a paper consisting of nineteen pages such pertinent international business issues as currency, ethics, politics, and culture ar...

Financial Globalization Risks and Advantages

US market without being forced to pay high import tariffs imposed through protectionist views limiting competition with US-based a...

Study Questions on Philips Electronics

In five pages business strategy, value chain methodology, and core competence questions regarding Philips Electronics are examined...

Employee Hiring at Tall Pines Hotel and Conference Center

In five pages the hiring tactics of Tall Pines Hotel and Conference Center are examined in a consideration of 4 questions....

Violence in the Workplace That is Domestically Based

In seven pages acts of domestic violence that penetrate the workplace are discussed in terms of how the issue is currently being d...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Public Policy's Role in Amnesty International

public policy decision by AI is the fact that on October 14, 1998 a youthful offender, below the age of 18, was put to death in th...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Ethics and International Business

In five pages this paper examines international business and the significance of ethical issues. Five sources are cited in the bi...

Several Models or Tools of Project Management

In eleven pages this paper examines decision tree tools, fault tree, event analysis, resource planning, Gantt charts, ans PERT as ...

U.S. Military Base Location

38). This presence typically took one of two forms: military bases and access agreements (Schirmer 40). When a military base is ...

Money Laundering on a Global Scale

as much as $1,000 billion a year. Money laundering techniques have become so sophisticated that the trail of money can no longer b...

International Business Issues and Contracts in the Marketplace

or McDonalds franchises and company-owned locations. The rules still apply, however, as evidenced by results of some that have eq...

Internal and External Auditing

In five pages the U.S. process of auditing is examined in a consideration of internal and external processes along with a discussi...