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Essays 751 - 780

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

Marketing an Ice Rink

the session where there are many have been referred to as kiddie sitting sessions. There is also the couple market, and Ty has not...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...

Price Setting Case Study for Bair Hugger Device

and needs to be carefully monitored, and the water filled blankets may be effective if used above and below the patient by they ar...

Consumerism Perspectives of Thomas Frank and Susan Strasser

the development and marketing of a product--Procter and Gambles Crisco, a solid vegetable shortening that went on the market in 19...

Al Ries and Jack Trout's Horse Sense The Key to Success is Finding a Horse to Ride

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

Business Success and Marketing Tools

that name, the brand had been fatally damaged by the images splashed across the worlds media of the ferry on its side which had co...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

OVERVIEW -- ACHRONIX SEMICONDUCTOR CORPORATION

run on something other than the vacuum tubes that kept their larger cousins going. Along came the semiconductor - a wafer, or "chi...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

Mobile Women's Wellness Center Marketing Plan

ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner aff...

Taking a Cruise to Puerto Rico

addition of standard ancillary cruise line activities. The post-9/11 recession and virtual halt of pleasure travel was deva...

Exporting Games; Company Organization and Strategy

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

EBay; Key Success Factors

the goods, there was no stock needed and in the early days the payments was arranged between the buyer and the seller privately. T...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Forecasting

such as influences in the demand for the goods which may include macro economic factors such as expected disposable income level m...

Annotated Bibliography

1969 and has numerous updates as well as many citation in other works, both tutorial and research papers, for example it is cited ...

German Retail Industry Case and General Application of Business Ethics

to pressure they undertook to dispose the oil rig on land, which they knew and was later proved to be both more costly and more da...