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Essays 841 - 870

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Overview of Media Giants Vivendi, News Corporation, and Time Warner

report? Literature Review In 1992, Ben Bagdikian reported that in the United States: * No more than 11 companies control half o...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Commercial Appraisal of Spain

at the end of February 2002 the inflation rate was 3.1%, for 2001 it was 2.7% and for 2000 it was 3.4% (CIA, 2002, FT, 2002). I...

The Election of Governmental Leaders in Canada

to convey the French language and the Catholic religion on the Native Americans. French Canadians have placed high value on their...

Egypt and Autonomy in Journalism

to less freedom of the press a significant degree of muscle. The law effectively divides journalistic efforts into national and o...

Females in the Media, Heroism and Violence

statement, but a truth. Women are, by nature, very different from men and thus do not aggressively involve themselves in violence ...

Running for the US Presidency

the two main parties are able to vote in these races (1996). In some states, non-registered members can vote too. In general, the ...

Promotional Analysis of Harry Potter Books and Films

in a British field weeks before the books release (msn, 2004). Both of the above hits are sandwiched in between the ads...

George W. Bush's Inability to Find WMDs and Portrayal by the Media

certain degree of sympathy with Iraq and its leaders, regardless of how barbarian those leaders have proven themselves time and ti...

Assessment Questions Regarding Culture and Communication

the idea of a connection to a separate item while iconic items are those that are recognizable and perhaps universal (2002). In ...

Should Comcast Buy Disney?

to increase market share they will have to make acquisitions. Increasing market share in the same market also indicates horizontal...

Iraq War and Coverage by the Media

sporadic unless something major happens (like the killing of American civilians or the capture of Saddam Hussein). But critics hav...

A Globalization View

governments (405). For example, the terrorists attacks on the World Trade Centers in New York City on September 11, 2001 caused "s...

'News' and What it Means

radio station or television station (and most of them own all three types)? Control of the types of perspectives that are allowed ...

Media and US Military's Relationship

Vietnam continues to this day. By the time the Grenada and Panama invasions rolled around, the military instituted a complete med...

TV, New Media, and Audience Engagement

yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing cam...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

1997 Tobacco Deal and its 1998 Renegotiation

and accepted deal are as follows. By 1997, published reports alleged that the use of tobacco kills approximately 440,000 American...

Media Depiction of Jennifer Aniston

the media attention on Jennifer Aniston is focused on her role as Rachel in the television show Friends, and her relationship with...

Communications Theory and Media Change

but which are also "cumulative and significant" (Chandler, 1995). According to cultivation theory analysts, television viewing p...

British Gas Services Organization and Economic Environment

of a business like this, where some calls may require a rapid response, whilst others are less urgent and can be booked a long way...

Beauty, Consumption and Habits of Thought

If we look at the way that conspicuous consumption today and in the past there is still an element of class differentiation in the...

Amend the Constitution to Ban Gay Marriage

It could be said that the ban, as well, could likely violate the concept of equality, which is also implied in the Constitution (T...

Simulation on Critical Thinking

is not a new concept. It is actually one which dates from ancient times but with the speed with which information can be passed t...

Impact of the News Questionnaire

The questionnaire provided in the Appendix relates to the issue of news bias and the reporting surrounding the events of September...

Strategies in the 2004 Presidential Campaign

and many of his henchmen. The Presidents campaign has also pointed to the strides in Medicare prescription coverage. The basic s...