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Essays 1891 - 1920

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

SDI or 'Star Wars'

a fairly recent advertising campaign - this is not your fathers battleground. Ironically, thirteen years after Reagans introducti...

Business Policy and Strategy of Microsoft

In nine pages Microsoft's corporate policies are examined in a description of its background, mission statement, and legal situati...

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

Nominating Campaigns of George W. Bush and John McCain

This paper consists of three pages and examines Bush's and McCain's party nominating campaigns in a consideration of projections a...

Ronald Reagan's Role in SDI and the U.S. Military Buildup

In twenty two pages this paper discusses President Ronald Reagan's role in the U.S.'s military buildup and the development of 'Sta...

The History of Aircraft Carriers

This paper provides a historical overview of naval aircraft carriers and their strategic importance to the military. This eleven ...

Bosnia and International Conflict Strategies

In seven pages this paper discusses military intervention, nonintervention, and diplomacy in a strategic consideration to the Bosn...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

Increased Profits for Internet Business

In twenty five pages the ways in which companies based on the World Wide Web are profitable are discussed in terms of globalizatio...

DaimlerChrysler and IT

In seven pages DaimlerChrysler and Daimler Benz are examined in a consideration of information technology's benefits, challenges, ...

Strategic Development and SWOT Analysis

In six pages this paper discusses how SWOT analysis can be applied to strategic development in this examination of Nike and Carniv...

Origins of Ford Motor Co. and its Current Strategic Development

in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by He...

TELECOM NEW ZEALAND AND STRATEGIC ANALYSIS

up of five divisions, or groups: Chorus, Telecom Wholesale & International; Telecom Retail; Geni-i and APPT (About Telecom New Zea...

Logistics of the United States Military

In five pages this paper discusses the impact of the Second World War upon the development of strategic logistics by the American ...

Hospitality Industry and Strategic Operations

In twelve pages this paper discusses hotel expansion in a consideration of such strategic approaches as configuration, location, o...

Marketing Strategies and Hotels' Operations

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

Acquisition and Merger Integration Strategy

In eight pages this paper discusses the problems associated with acquisitions and mergers from a strategic perspective with a prop...

Normandy and General Dwight D. Eisenhower

In five pages this paper examines the Normandy invasion in a consideration of Eisenhower's communication and strategic skills. Fo...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

Walt Disney Company and its Strategic Problems

In five pages this paper considers the strategic problems plaguing Disney in terms of financial cuts, a new East theme park and wh...

Strategy Development and Implementation Concepts

In twelve pages the future development of a company is examined in terms of strategic development and the implementation of core c...

China Question and the National Security Council

According to the Office of the Historian in the Bureau of Public Affairs of the U.S. Department of State (), the National Security...

Techniques of Family and Marital Therapy

In twelve pages various types of family and marital techniques including behavioral family therapy, transgenerational family thera...