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Essays 451 - 480

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

'Excellent' Company's 8 Attributes

In five pages this paper analyzes Thomas J. Peters' and Robert H. Whiteman's In Search of Excellence Lessons from America's Best ...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Waste Industries USA - Internal Analysis

Waste Industries acquired five hauling operations in the suburbs of Atlanta, in eastern North Carolina, and in Greenville County i...

Christian Dior

the company was one of the first to develop and market a fashion house fragrance under the name Miss Dior and also opened internat...

Is Wal-Mart Bad For America

employees, salaries and benefits, the kinds of subsidies the company receives, and the pressure they put on suppliers. These are t...

Civilians Working In War Zones

There is the risk of capture or immediate death or permanent injuries. And, what is only recently being published, there has been ...

Financial Management of Domestic and Multinational Business

unless a domestic company set up a new facility or undertook to subcontract the work, however with the development of the practice...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Assessing a Web Site

does not know what colour they want there is even the option to allow the artist to choose the colour. Clear pictures of the goods...

AT&T and VoIP Technology; Strategic Issues

U.S. Department of Justice and AT&T. It was at this time that the environment was changing, competition was seen as good for the i...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Quick Lube Case Study

to the past relationship between Super Lube and the franchisee. However, the main issue is that power that Houston will have over ...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Financial Management of Domestic and Multinational Business

the management of costs. The movement of jobs to developing countries is one way that costs have been decreased, this was until re...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

The Body Shop; A Company Successful at Creating Partnerships

been seen in mixed lights. There is little doubt that whatever approach is adopted there has been the creation of profit, this was...

Legal Right Versus What's Right

must be viewed as if they were universal laws (Johnson, 2004). An unethical act according to Kants categorical imperative theory b...

Wal-Mart 2004 - 2007

This 14 page paper examines Wal-Mart. The paper starts by looking at the history and development of the company before undertaking...

Leadership at Johnson & Johnson

A 4 page paper discussing leadership and communication at Johnson & Johnson, which consistently occupies some place in the top ten...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Global Communications Benchmarking

This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communication...

Compensation and Performance Evaluation at Arrow Electronics

Kaufman complained from the beginning that managers were not assigning performance ratings as Kaufman wanted them to. For three y...