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Essays 1771 - 1800

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Layouts of Organizations

In a paper of six pages, the writer looks at organizational layouts. Product layouts and process layouts are compared and contrast...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...

Management Accounting Case Study

The writer looks at the case of Dumbellow Ltd., a firm manufacturing three product lines, but suffering losses on one of those li...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Ad Analysis, Dior Rouge

This essay pertains to an 2013/14 ad for Dior Rouge, which features Natalie Portman. The motivation that the ad provides for purch...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Tobacco Regulations, Are They Enough?

This paper concerns the health risk associated with use of tobacco products and asserts that tobacco regulation is adequate at thi...

Animal Feeding Operations

Very few independent farms product meat and crops today. Instead, there are huge corporations that are involved in these activitie...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Advertisements and Spokesperson Viability

that when they could target different groups and both come out at the forefront. Coca-Cola, by trying to target the older consume...

HUMMING BIRD ALL NATURAL DRINKS: STRATEGIC OVERVIEW

covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. There are 6 s...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Lenor Refill Package Harvard Case Study

concentrated form and the waxed cardboard package because it will be more widely accepted by consumers. C. Specific Questions t...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

2002 Economy

at its lowest in years, but many economists were frightened by it (1987). Something called the "natural rate of unemployment" was ...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

The 2002 Economic Report of the President of the United States and GDP

descriptors of a nations economic health. It serves as barometer that clearly indicates the productivity and health of an economy...

PURCHASING QUESTIONS -- PETSMART

Focuses on environmental forces that might impact purchasing decisions for products and services at PetSmart. There are 3 sources ...

Consumer 'Feminization' During the Postwar Years

Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter th...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...