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The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Corporate Sponsorship; Does it Work?

sponsored music events. McDonalds is also a large corporate sponsor, spending millions of dollars a year on sponsoring different e...