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Essays 301 - 330

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Nike Strategic Planning Theory Application

if it achieves the proper fit between the companys internal strengths and weaknesses and the external opportunities and threats (M...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

Golf and Nike

isnt just donning a piece of athletic wear - he or she is wearing a get-tough, in-your-face, win-at-all-costs concept. Th...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Multinational Nike Corporation

In ten pages this research paper considers the SEC reported earnings of the multinational corporation Nike. Seven sources are cit...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Strategic Analysis of Nike

In ten pages this paper discusses how Nike develops its strategy with networking among the considerations. Seven sources are cite...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

Nike and PR

and its own corporate code of conduct, and more specifically, that women workers at facilities producing shoes were subject to und...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Strategic Development and SWOT Analysis

In six pages this paper discusses how SWOT analysis can be applied to strategic development in this examination of Nike and Carniv...

SWOT Analysis of Nike

In five pages this paper offers Nike future strategy recommendations based upon a SWOT analysis. Three sources are listed in the ...

NIKE, GLOBALIZATION AND ETHICS

only among its suppliers and contractors, but also the factories that are subcontracted to. In this paper, well examine a ...

NIKE INC. AN OVERVIEW AND STRATEGIC FUTURE

Phil Knight and track coach Bill Bowerman met in the late 1950s at the University of Oregon (Nike Inc., 2009). Bowerman, who liked...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

NIKE, COMPETITIVE AND ENVIRONMENTAL FORCES

constant and strong. What factors are the most critical to compete successfully in this industry? The interesting aspect ab...

Ethical Issues at Nike

of the poor condition that some wages and conditions are not poor when considered in the context of the host country. It...

Nike Leadership

this was to be achieved. Today the leadership may be reflected in the strategy and the mission statement. The current mission stat...

NIKE, ADIDAS AND MARKETING COMPARISONS

In this paper the student will explain to the audience that the intent is to explore the sportswear market in general, and then...

Ethics at Nike

Nike is often criticized, with the accusation that they are an unethical company exploiting low paid workers in developing countri...