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Essays 361 - 390

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

First World War Attrition Strategy

this generals concepts, many questions crop up. Why was he successful against the Russians while unsuccessful against the French? ...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Hillary Clinton 2000 Campaign Commercial Evaluation

In two pages a definition of Rank's model is provided and then applied to an evaluation of a campaign commercial for Hillary Clint...

Presidential Elections and the Practice of Negative Campaigning

In six pages this paper discusses the origins of negative presidential political campaigning. Six sources are cited in the biblio...

George W. Bush and Last Days of Presidential Campaign 2000

In ten pages this paper examines the changes that transpired during G.W. Bush's campaign for the presidency in 2000 and discusses ...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Italian 'Risorgimento' of 1815 to 1870 and Economic, Social, Linguistic, and Political Aspirations

In five pages this report examined the Italian campaign against foreign domination and the strengthening of unity. Five sources a...

A Civil War History of Devil's Den Action

Online 2002, PG). Of the nine principles of war that were used in this particular battle, the one most used was that of objective...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

1999 Anti FYR Campaign of NATO

by stating: "Today we are taking an historic step forward for wider stability and security in the Balkans...This decision is not ...

Reducing Teen Pregnancy Program Implementation

emotional stress that are associated with many social programs introduced in the school system, program coordinators have a diffic...

Taiwan and the Campaign for the Rights of Women

movement toward womens rights. One of the most important changes with regard to the changing role of women in Taiwan is tha...

U.S. Civil War and Maneuver Warfare

would support the opposite, namely, a "slow, feeble, disorganized attack" (Hughes, 2002). He also explains this strategy based on ...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Gandhian Satvagraha as Considered and Evaluated by a Buddhist

Buddhism, basics revolving around the goal of achieving nirvana. Nirvana to the Buddhist is a goal or a path involving, according...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....