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Essays 511 - 540

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

Using e-Cigarettes to Quit

This paper provides a proposal for a statewide quit smoking campaign. The paper discusses how the program will be funded, a detail...

Political Campaigns and the Media

This paper considers the power of the media and how presidential campaigns have evolved. There are three sources in this four pag...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...

Entertainment Public Health Education

This research paper pertains to entertainment education in public health education campaigns. This terms refer to public health me...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

AN ANALYSIS OF PRESIDENTIAL CAMPAIGN ADS

rather than fact, was so appealing, and stirred the emotions of the voters. AD-2 Revolving Door; George H.W. Bush vs. Michael Duka...

Interpersonal Communication Intervention, Article Analysis

This research paper offers an overview of a study that was instigated by Keating and colleagues (2012). This study focused on the...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Former Secretary of State

The paper discusses the woman who came closest to becoming a presidential candidate - Hillary Rodham Clinton. It reports many of t...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Persuasive Strategies

This essay explains how the writer intends to persuade family members to eat only organic foods. The ‘campaign’ will include justi...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Homegrown Terrorists: The South During Reconstruction

War, more than 3,000 freed blacks were murdered by Southern terrorist organizations. In the mythology of the "lost cause" and the ...

Antismoking Campaign Strategies

goal of decreasing the prevalence of adult cigarette use to less than 12 percent, the CDC analyzed the data gathered by the 2008 N...

KUDLER FINE FOODS, REORGANIZATION AND STRATEGIC COMMUNICATIONS

The Role of Public Relations and Public Affairs in Reorganization Mention the words "public relations" and what might come ...

Drill Baby, Drill...Still?

In the 2008 Presidential campaign, Sarah Palin flippantly outlined her proposal for getting...