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Essays 451 - 480

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

A Political Perspective on School Choice

Many of these corporations have already been lobbying the state legislature. Many question whether this is an ethical way to run ...

Senate Candidacy and What is Required

run for the state that they already live in. Thus, residency should not be problematic. However, a potential candidate must meet o...

U.S. Presidential Campaigns and Slogans

In seven pages this paper discusses presidential campaigns from 1960 onward in a consideration of the importance of slogans in ter...

US Civil War Battle of Gettysburg and Military Intelligence

In seven pages this paper examines the role military intelligence played in the Civil War with the Gettysburg campaign the primary...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

German Propaganda During the First World War

In five pages this paper examines how Germany utilized the news media and posters for their propaganda campaigns during World War ...

Breast Cancer and Early Detection

In six pages this report considers a campaign of public awareness and the importance on early intervention in the detection of bre...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Presidential Candidates and Social Media

This paper outlines the importance of electronic media in modern campaign tactics. Extra credit profile of an ideal candidate is ...

Overcoming Slavery in the 1870s

This paper reviews key historical writings like Alexis de Tocqueville, Abraham Lincoln's campaign speeches and the 1848 Declaratio...

Public Health and Food Safety

Families with young children, in particular, should be educated as to how to avoid the risks of food born illnesses. Community he...

Health Communication Information Strategies Overview

This paper offers an overview of health communication campaigns, their effectiveness and the strategies they utilize. Five pages i...

EMAIL MARKETING TESTS -- A PROCESS

Analyzes the results of an email campaign, and suggests methods to interpret data. There are 3 sources in the bibliography of this...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

1999 Anti FYR Campaign of NATO

by stating: "Today we are taking an historic step forward for wider stability and security in the Balkans...This decision is not ...

Italian 'Risorgimento' of 1815 to 1870 and Economic, Social, Linguistic, and Political Aspirations

In five pages this report examined the Italian campaign against foreign domination and the strengthening of unity. Five sources a...