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Essays 1921 - 1950

Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Eating Disorders, Body Dissatisfaction and the Media

attempting to do now is to determine what "diverse factors" make these people susceptible to the impact of the media images, while...

Improving Operational Aspects of a Media Company

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Motivations for Adopting Environmental Practices

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

The Impacts of Digital Technology on the Production and Consumption of Media in Indonesia

and a range of problems for women, the "New Order" regime under Suharto focused on mass media messages that put women in their pla...

Media Violence and Behaviour

effect of exposure to violent video games has been determined to be 0.2, which is more than the effect of asbestos on cancer, home...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

Media Reporting and the Study Article, A Comparison

This essay offers a comparison between the media article by Pappas (2013) and the research article that describes the study on whi...

Security Topics

In a paper of four pages, the writer looks at discussion questions related to security. Terrorism is also considered, as well as t...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Cross-Cultural Studies and the Influence of Media

relations, intensify and accelerate social exchanges and involve "both the micro-structures of personhood and macro-structures of ...

"Dr. Glass-Case" by De Cervantes

Cervantes "rather formulaic" descriptions of Italian cities were "perfectly in tune with the rhetorical canons of the time" (Cerva...

Popular Culture and Childrearing Advice

small child and does not occur spontaneously with children until they make the cognitive leap, around age three, that an object ca...

Perspectives on Technology in the 21st Century

In a paper of five pages, the writer looks at technological perspectives. The media, consumers, and community are all analyzed for...

Important Factors in Health Communications

This essay pertains to important factors in health communications, such as cultural competency, choosing the right medium to conve...

Articles on Divorce in the Media

This research paper summaries and then discusses and analyzes three articles that appeared in mainstream media. Six pages in lengt...

Popular vs. Scholarly Resources

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

Television Ratings and Twitter

In a paper of four pages, the writer looks at television ratings and social media. The use of hashtags to promote and measure view...

Media, Sexism, and Racism

male, larger than average with a sports jacket. Further forward is anther stereotype image, the black man with gold chains and a...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Enron and Ethics of the Media

see fit, in spite of how their selfish actions may cause harm or damage to others. Indeed, this is precisely the essence of socia...

21st Century Terrorism

or was considered newsworthy--it blew the Gary Condit scandal off the map--the media coverage was unrelenting. It went on for days...

Causes and Effects of Violence in Schools

to violent acts in the news and other programming content. Television is not alone in this respect, however. Newspapers and even...