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Essays 1951 - 1980

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Penney's Management Beginning and Now

This essay discusses the department store, J.C. Penney. The essay provides a brief overview of the founder and the founding of the...

Social Media and Public Accountability

In a paper of four pages, the writer looks at social media usage. Public accountability standards in particular are examined. Pape...

Perspectives on Technology in the 21st Century

In a paper of five pages, the writer looks at technological perspectives. The media, consumers, and community are all analyzed for...

Important Factors in Health Communications

This essay pertains to important factors in health communications, such as cultural competency, choosing the right medium to conve...

Articles on Divorce in the Media

This research paper summaries and then discusses and analyzes three articles that appeared in mainstream media. Six pages in lengt...

Popular vs. Scholarly Resources

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

Television Ratings and Twitter

In a paper of four pages, the writer looks at television ratings and social media. The use of hashtags to promote and measure view...

Media and Sigmund Freud

In ten pages the interaction between the media and Sigmund Freud's theories are discussed in terms of his personal disapproval and...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Disney and its’ Media Ownership

a pull towards increasing interests (Haralambos and Holborn, 2004; Chalaby, 2003). Many firms have taken an approach where there i...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

ELECTRONIC MEDIA, TRENDS AND SOCIAL IMPACT

relationship. Yet it is these social networking sites that are keeping people in touch with one another from a consumer poi...

Gender Identy as Affected by the Media and Video Gaming

A 16 page essay exploring gender roles as they are affected by the media and by video games. These influences promote aberrant vi...

Gender Issues and Media Interrogation

open for great debate. It seems that often thousands of years, gender is still an allusive reality for most of us. Today, we live ...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Tobacco Regulation

then it should be remembered that not all smokers become addicted; some are able to quit easily and never take up the habit again....

Media Ethics Case Study Analysis

A case study in media ethics by Wilkins (2009) provides information about the Columbine shooting and media coverage. When there wa...

A Fat Guy in a Thin World

and concepts that make it clear that the skinny people of the world are the beautiful people and the heavier people are the dregs ...

Media Tools

information at a rapid pace. Social recommendation sites on the other hand allow for the best of social networking and bookmarke...

Analysis of Shop4Now

abandoned part the way though. The strong relationship with the creation of the superquinn4food, which alone has 25,000 shoppers, ...

Tourism and the Internet

the internet as a distribution channel. 2. Patterns and Influances on in Tourism Tourism is one of the few areas of continued ...

Michael Jackson’s Death and the Media Feeding Frenzy

that reporters chased after tidbits on the Jackson funeral and fans reactions, Iran tightened its grip on its citizens; President ...

Social Networking Does Not Enhance Life Skills

does not make it a good thing. After all, there are many things that people do that are not healthy. Of course, some argue that th...

KELLOGG COMPANY AND INTEGRATED MARKETING COMMUNICATIONS

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

Advertising, Art, and Print Media

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

THE MAKING OF A PRESIDENT: IDEAS AND ACTIVITIES FOR "SPIN"

be taken into account. 1) Medias impact on the voter. Its difficult to determine what influence the media actually has on ...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...