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Essays 271 - 300

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Monsanto as a Global Company

good ideas but failing to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to ...

Sales and Their Importance

In ten pages this paper discusses sales and their importance in a consideration of selling approaches, body language, 'feel felt f...

The Cold War and Aldrich Ames

Aldrich Ames worked. According to one Western intelligence official, the commitment of Ames to his task was absolute, he acted ...

Business Practices Related to the The Container Store

In eight pages this paper examines Daniel Roth's article 'My Job At The Container Store: Employees at the best company to work for...

Hershey's Sale of its Pasta Unit

In five pages this paper presents future forecasts and a SWOT analysis of the decision by Hershey to sell its pasta unit in order ...

7 Anthropology Questions

the last stage, however, the individual fully incorporates into their new role in life. They take on the symbols and responsibili...

Case Study Involving the Funeral Business

Batesville has engaged in negative practices such as price-fixing (Lubove, 2005). Their web site has numerous links to information...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Advertising and Sex

advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In anot...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Stock Market and How It Operates

In five pages stock market workings are examines in a discussion of the origin of stocks, investor selling and purchases, and the ...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

IPO Pricing, Firm Valuing, and Capital Structure

take place in several ways. For example, the calculation of the cost of equity and the cost of loans and debt which is then calcul...

Germany's Motorized and Foot Propelled Scooters

that is readily understandable, both in terms of business and the arts. Third, it has a great infrastructure for distribution. ...

Article on TV Violence

violence on television should either be eliminated altogether or at least reduced, and th television industry claims it is only im...

A Review of I Am Rene Espronceda de la Barca

A 5 page review of the short story that was included in the book And We Sold the Rain.The three mysteries presented by the author ...

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...

The Piano Lesson by August Wilson and its Fundamental Perspectives

In five pages this essay discusses the conflicting views of Berniece who wants to keep the treasured family heirloom the piano and...

Environmental Sensitive Growth Fund Marketing Case Study

unpredictable because it is a growth fund and the market has been rather volatile lately. Also, it embraces environmental products...

John Gray's Men Are from Mars, Women Are from Venus A Practical Guide for Improving Communication and Getting What You Want in Your Relationship

whether "everything" needs to be "explained," Gray developed an interesting working premise: if you learn what the other side is ...

Julian Barnes' Article on Proctor and Gamble

it will face both opportunities and risks. The risks relate to the possibility of another company duplicating the technology, maki...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

Men's Consumer Products and the Use of Sex

Of course, the controversy does not stop with wagging a finger at the offender. The article goes on to say that Carls Jr., the ham...

Case Study of Donaldson, Lufkin and Jenrette

that the company will be able to raise financing of its own. From the Equitable standpoint this may mean that they will be bette...

Case Study of Phil's Classic Cars

asset values we are also assuming that the depreciation of the capital assets that has taken place has resulted in the current val...

Costing Questions

where there is not at least a 25% mark up we can see what may need to be dropped. Figure 3 Profit compared to industry prices. ...

Marketing McDonalds

of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...