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Essays 421 - 450

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Future Trends in Managed Care

that MCOs develop their capacity to handle changes that are driven legislatively by congressional response to public reactions to ...

Defense of a Telemarketer

Paul has another option, that of claiming the right of self-defense or self-preservation. This is the right of any individual unde...

Concepts of Economics

at .2 billion ("World," 2004). However, for the nation of Brazil the difference is equivalent to 13.4 billion (2004). Of course, w...

Medical and Consumer Company Johnson and Johnson

story that demonstrates how J&J put ethical theory into actual practice was the Tylenol story from the early 1980s. At tha...

Online Retailers, Social and Legal Issues

and regulation (Ramin Communications, 1998). Along these lines, privacy still continues to be a huge social issue when it comes to...

Social Class Pressures and Working Parents

these things are, in fact, needed (Overcoming Consumerism). This then is what fuels consumerism and drives people to work harder ...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

1987's Consumer Protection Act and its Impact

against consumer products. Against this we can look at the CPA and its aims and then look at the way this has materialised in term...

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

Liability and Contractors

be any unusual use here. The well known case here is Grant v Australian Knitting Mills [1936] AC 85, the case of Henry Kendall & S...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Overview of the Network Effect

The same arguments of compatibility and interaction can be seen today widely in the use of infomaion technology software and hardw...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

Poor Working Conditions and American Consumers

well (Hutchings, 1996). Protective legislation is not usually a practical recourse because it is not usually enforced (Hutchings...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Economy Trouble, Spending, and Debt

concern1. She points out, for example, that by measuring the ratio of consumer installment credit to disposable income (which, in ...

Overview of Consumer Price Index

inception of the CPI, it has been comprehensively revised on six different times to take into consideration updated samples and we...

Classifications and Divisions of Hospitals

a serious or highly unusual medical problem, a hospital devoted to the care of patients with similar conditions may be preferred. ...

Merger Between K Mart and Sears

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

The Case for an International, E-Commerce Treaty

and outside the EU. Ma y of these transactions and any disputes arising from, or related to e-commerce many find a remedy through ...