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the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...