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Essays 481 - 510
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...
cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...
In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...
In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...
company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...
explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...
and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...
to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...
environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...