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Essays 481 - 510
In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...
this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...
other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...
other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...
(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...
the client the greater the value then we can see that CRM is still limited. Financial institutions are one of these markets, yet i...
operation of any given enterprise. The "customer triangle" "is important to the practice of HR" as well personally. The customer...