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The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Activity Based Costing Calculations and Uses

In twelve pages this research paper explores activity based costing and includes an ABC calculation formula, examples of how it is...

Management of Growing Companies

In nine pages this research paper discusses rapid company growth and the importance of adhering to a corporate vision in this revi...

Life and Work of Management Theorist Dr. William G. Ouchi

In five pages this research paper discusses the life of Dr. William Ouchi and his work, which focuses upon his contributions to ma...

Importance of Management Decisions

In eight pages this paper examines how decisions are made at the business management level in a consideration of the importance of...

Office Politics and Game Theory

In ten pages Dr. Robert Bell's You Can Win at Office Politics is featured in this research paper in which the game theory is appli...

Management Practices in Nursing Homes

In twenty pages this research paper discusses management practices as they pertain to nursing homes in a consideration of ideologi...

HR and the Influence of Management

In seven pages this research paper discusses how human resource policies are influenced by management in a consideration of entrep...

History of Southwest Airlines

In eleven pages this research paper examines Southwest Airlines in an overview that includes corporate history, management philoso...

Successful Examples of a Democratic Workplace

with social issues and equality along racial and gender lines, that of today has far more to do with not only holding that bottom ...

Practices of Inventory Management in Manufacturing

In twelve pages this research paper discusses various types of manufacturing practices of inventory control management including r...

Global Business and Harvard University

In ten pages this research paper considers how the management and marketing of Harvard University qualify it as a global business ...

1997 Management Review Article 'The Empowerment Gap Hype versus Reality' Reviewed

In five pages this article and the author's purpose are reviewed with future research suggestions also offered. One source is cit...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

The Marketing Entry Barrier Posed by Advertising

This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Gender Exploitation in Advertising

This research paper attempts to define exactly what makes up exploitation of women in advertising. The author also addresses alle...

Perfume Ads and the Function of the Supermodel

This research paper examins the role of the supermodel within the context of the perfume industry. The writer considers the histor...

TV Commercials from the Fifties and the Nineties

things change so have the commercials aired on TV. To see just how much advertising has changed, tune in to TV Land, a cable chann...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Ideas in Comparative Advertising

This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

Nestle's Baby Formula Business Ethics Case Study

In eight pages this research paper considers Nestle's practice of providing new mothers in third world nations with free infant fo...

Plans of Stock Ownership for Employees

In fifteen pages this research paper examines Employee Stock Ownership Plans or ESOP in terms of employee and corporate advantages...

Workplace Screening Process and Preemployment Testing

In twenty pages this research paper discusses the history of preemployment testing as it is part of the screening process of poten...

Workplace Promotion and Continuing Education

1. middle management 2. executives 3. professional nurses and engineers 4. even industrial workers and independent con...

Organizational Turnover and Defining Its Reasons

In twenty five pages this research paper explores organizational turnover through a discussion of causes and possible reasons. Th...

Flexible Firms and Human Resources Management

In nine pages this research paper examines the concept of a flexible firm and discusses the importance of TQM or total quality man...