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Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

How Can a Developing Country Increase Its’ Share of FDI?

is where there is an investment made directly in a country by a foreign government, company or other organisation. By direct inves...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Research Proposal on China's Impact Upon Global Trade and Supply

are looking at ways of ensuring the continuation of their economy with value added industries, such as technology. This has occu...

Research Proposal for the DOA In Regard to Granting More Government Contracts to Small Businesses

if they gain a government contract. * To identify the current processes used by the DOA in awarding contracts, including assessm...

21st Century Change Models

The 21st century global organization environment is diverse and ever changing. Leaders must be able to manage change in the global...

Classroom Management in a Junior High School Setting

students with special needs. B. A Questionnaire will be used to survey each teacher in the school for the purpose of obtaining i...

Credit Reports Researching

student to understand the cost of good and bad credit ratings in financial figures as well as theoretical terms. At the end of t...

Outline for Research Utilizing Existing Data

This paper presents a research outline for a research proposal provided by the student. The research proposal is for an ex post f...

Research Proposal Cement Company

The Dangote Group is involved in several industries, one of which is cement. Three plants are being expanded to more across Africa...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Assessing Employee Motivation; Research Proposal

management to develop an understanding of factors that may impact on employee performance. The academic approach is interesting, b...

Class Size Effect/A Research Proposal

class size. Also, the student may want to include literature about class size theories that do not necessarily emerge from researc...

Are Project Management Skills Universal or Specific To Different Industries?

a project management to be a good project manager. 1.1 The Question The question that this paper will seek to answer is to whe...

Proposal for Research on Changing Organizational Culture

The writer presents an outline of a research proposal on a form provided b the student. The research is to examine and assess the...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Managing Conflict in Brazil

only on getting what they want; this is a win-lose situation; accommodation where each person places the needs and wants of the ot...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...