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Essays 301 - 330
In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...
In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...
Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...
potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...
stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...
to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...
of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...
of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...
market segment" (Thats the wonder of Woolworths, 2005; p. 28). The underlying problem according to this author is that for years,...
are involved in textiles and other such industries, but it is the high-tech category on which it pins its hopes for prosperity. S...
In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...
In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...
cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...
In thirty five pages the various changes that have occurred within the Greek shipping industry are examined as they relate to the ...
This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...
has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...
This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...
Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...
In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...
offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...
seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...
correct misconceptions which have resulted in constrained demands from some markets. 2. Introduction Asian Agri needs to make dec...
as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...
be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...
target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...
The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...