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Essays 271 - 300

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Construction Industry and General Economic Forecasting

a lower price when the demand is less. If we look at the predictions for the future we can start to draw some conditions that wi...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Films and Product Placement

placing countless products in thousands of movies. If you give it any consideration, you will be able to think of quite a few exa...

New Product Should Mars Introduction by Mars

Adams, Russell Stover, Kraft, and Brach & Brock" (U.S. Dept. of Agriculture, 2004). Together they hold about a 20 percent market s...

Microsoft Corporation

Paul Allen and Bill Gates attended the same high school at a time when a small computer was a box sporting lights on the front and...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Article Comparison #1: Koehn & Warren

3 pages in length. The beginning of the twentieth century was rife with improvements to everyday commodities that up until this t...

"The Gift Of Therapy" By Irvin D. Yalom, M.D.: Reactionary Report

a wide range of mental illnesses plague a considerable percentage of the general population, the authors apprehension about the le...

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

Practical Demonstration of Activity Based Costing

that the products will be sold in. These are all input materials and are needed for the first stage of the ABC process. Now we c...

Porters Five Forces An analysis of the Banking Sector in Kuwait

and products offered are in line with Islamic banking requirements. Due to the number of prohibitions and rules which need to be c...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

Zhang, Lahiri/Memoir and Short Story

was arrested by the cultural revolutionary forces and tortured for several months (Zhang 14). Otherwise, there was "usually enough...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

Life and Times of John D. Rockefeller

In 5 pages this paper examines John D. Rockefeller's amazing life and how he was very much a product of his times. There are 2 so...

Dickens and His Life

would never come true" for his father was arrested and then sent off to prison for failing to pay a debt (Anonymous Charles Dicken...

Training in the Hospitality Industry and its Importance to Health and Safety

will include details on how the tasks should be undertaken, any queries that arise, health and safety information and a range of o...

Gross Domestic Product and Gross National Product

takes into account only the final product: for example, the revenue gained from selling raw materials to a manufacturer is not inc...

Training in the Travel Company Industry

1996). This gives a foundation for the rest of the learning as it will set out the standards expected. The session will then need...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Monopolies and the Telecommunications Industry

In five pages this paper examines the potential for a monopoly in the telecommunications industry and also considers the industry'...

Elastic and Inelastic Products' Supply and Demand Curves

In five pages this paper examines inelastic and elastic products in terms of the differences in supply and demand curves between t...

Explanation of Gross Domestic Product and Gross National Product

In five pages GDP and GNP are defined and discussed in terms of the differences between them. Four sources are cited in the bibli...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

The Deregulation of the Air Cargo Industry

15 pages and 22 sources. This paper relates the process of airline deregulation, especially as it relates to the air cargo indust...