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Essays 361 - 390

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Maryland and the US Retail Gasoline Industry

In ten pages this paper focuses upon Maryland in a consideration of the various issues facing the US retail gasoline industry. Te...

An Overview of Trends in the Gross Domestic Product (GDP)

This five page paper highlights trends that unfolded between late 1995 and early 1996 in G.D.P. for retail sales, interest rates, ...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Italy and Retail

in their retail space, but the shops themselves, like the true workspace, are small. Filled with shelf after shelf of gleaming ha...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

Kmart and Retail Competition

In fifteen pages this paper discusses that despite the formidable competition from Target and Wal Mart Kmart has managed to improv...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Retail Stores and the Impacts of Foreground and Background Music

In two pages this essay considers and article that denotes the subliminal distinctions of foreground and background music playing ...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

U.S. Retailer Neiman Marcus

In eight pages this paper discusses the Neiman Marcus retail franchise that has remained true to its roots and escaped the popular...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Retail Department Store Chain Financial Director Responsibilities and Duties

At age 45, she feels confident that there are still significant opportunities available to her but she is content in the position ...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Comparison of Coconuts Music and Specs Music Corp.

In eleven pages this research paper contrasts and compares these Internet music retail companies. Seven sources are cited in the ...

Movement from Investment to Retailing

the retail rocket lifts off, a lot of companies cant hang on. As large corporations get rapidly larger, its hard to imagine which ...

Ecommerce Retailing and the Internet

to be two of the most tremendous sellers throughout the retail industry, with big-name competitors standing toe to toe with one an...

1990s' Economy and the Internet

In eight pages this paper discusses the 1990s' economy and the effects of the Internet in a consideration of telecommuting, tradin...

Strategies of Retail and Shopping

This paper consists of three pages in which retail and shopping strategies in times of globalization and computer technology are e...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Ordering by Mail

The writer discusses changes in the retail mail order industry, focusing on Sears but also discussing companies such as Lillian Ve...