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Essays 361 - 390

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

COACH INC. AND ANALYSIS

Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxur...

U-Build-It Hardware Company eCommerce Implementation plan - A Presentation

the orders and send them out, manual process will be needed in order to complete the process on the system and adjust the accounts...

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

WAL-MART STORES INC.; AN OVERVIEW

Provides an overview of global retail giant Wal-Mart Stores Inc. Also describes a SWOT analysis and recommendations. There are 7 s...

Value Of Wholesalers

other words, it is wholesalers that make the product available to the customer, usually a retail outlet. They provide the quantity...

Using a Chart in an Article

January 2007 and November 2008 and looks at the year on year percentage change in the level of the retail sales. When...

Management in a New Hotel

such as a spa may also be needed. The hotel needs to have the facilities to attract the customers and revenue maximization will no...

Amazon in India

per annum for the last decade and reducing the level of poverty (CIA, 2008). These are signs of India becoming a potentially large...

Europe and Wal Mart

One of the main enduring strengths may be seen in the corporate culture. This is a customer focused culture which was summed up ve...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Research Project on the Problems of Marks and Spencer

comparison to the former glory years the downward trend may have been reversed, but the levels of profit are still a long way from...

Furniture Business and Business Ethics

their own financial futures into working for the company. Customers who have trust in the company not only return for future purc...

Fall of the Sears 'Empire'

is commonly acknowledged that the small companies which come into competition with the Superstore typically close their doors with...

Women Influenced by Shopping Malls

once in a while, car show of sorts or other male oriented type of presentation takes over the malls of America. One sees an array...

A W.H. Smith PLC SWOT Analysis

Smith, 2003). This had given the company a good financial foundation and this was being built upon. There are also other investme...

Techniques of Demand Forecasting

are available for sale. Seasonal forecasting not only strives to predict expected sales, but also can be used to identify the typ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Retail Industry Labor Issues

1999 many companies, such as Iceland and Sainsburys had already brought in the policy rather than leaving it until the last minuet...

Swimming Pool Business Results Enhancement

service companies to provide all labor for care. EPC adds chemicals, but the case does not state whether it adds chemicals provid...

NCPS

handling the companys money, a background check is in order. No one wants to hire someone whose credentials are false or who has s...

Porter's Five Forces Analysis of UK and Ghana Credit

new entrants, substitute products (or services), and the power of purchasers and suppliers. Porter does not see these exte...

Online Retailers, Social and Legal Issues

and regulation (Ramin Communications, 1998). Along these lines, privacy still continues to be a huge social issue when it comes to...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...