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Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Nokia v iPhone

warning to management of any external changes to market conditions. Therefore, it is an approach that allows for relevant informat...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...