SEARCH RESULTS

YOU WERE LOOKING FOR :Retaining Competitiveness through the Use of Marketing Operations

Essays 61 - 90

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Managing Operations

be physical or intangible, such as the transformation of information, for example, accountants will transform financial data into ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Operations and Uses of Cellular Phones

she was that Ted was about as romantic as a rock when it came to gifts. He had given her the cell phone for her birthday and tonig...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Technology and Is Used for Operations Management in Healthcare Practice

also changing. In the past the systems were being used in a more limited manner, with more emphasis placed on aspects such as busi...

Department of Homeless Services

This 7 page paper uses a report provided by the student on a non profit making organization; “The Department of Homeless Services”...

Capital Costs for Expanding International Companies

these factors. There are many debates over which combination will result in the lowest or highest cost of capital, with gearing in...

Don't Buy CAFO Products

These really huge livestock farms can make a chicken reach 2.2 pounds in 7 days instead of 16 weeks it used to take. These are ope...

Changing Education

This essay is based on two sources that discuss different issues with schools. One focuses on the attributes needed for effective ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Otherness in the Framing of News Stories

the approached adopted in the investigation and in the article that there is a separation of the events into a cultural context, p...

Creating a Income Statement

formula looks like this =SUM(B2*45%). This is then repeated for each of the costs for the different departments, and the advertisi...

An Effective Remuneration Package

employees, the whether the effort they are putting in and the remuneration are a fair balance. Where there is deemed to be an ineq...

IT at Zara

their store, and determining order levels. Other employees were also empowered with intellectual capitals used; different groups o...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

SFAS 5 and Accounting for a Public Liability Insurance Policy

impact on the current, year, there will not be an increase in the premiums if there are a lot of claims, nor will there be any adj...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...