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Essays 301 - 330

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Four Seasons' Environment and Strategy

has no legal obligation to make its financial records public. Heinrich (2007), however, lists the companys one-year total return ...

Taxation Effects on Capital Structure and Dividend Policy

first preferred, then common. The claim that shareholders maintain is that which can be fulfilled by the combination of free cash...

Walgreen; Financial Analysis

and future potential of a company by the shareholders and investors depends on the effectiveness with which the resources are used...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Social Inequality and Women

real women portraying such characters and this just encourages such perspectives. We see women in almost every single occu...

Accounting Questions

be the level of the retained earnings. This is shown below. Assets Liabilities and Equity Current Assets Current liabilities Cash...

The Depiction of Troy in The Iliad and in Film

is not identified as a goddess except for when a servant speaks to Achilles about the legends that have begun to be spun concernin...

Types of eMarketing

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

Doing Business in Russia

even less access to any goods and services other than those of the traditional culture. A class dichotomy quickly developed...

Reducing Dividends versus Share Issue Capital Raising

to pay dividends and raise funds elsewhere, either by borrowing or by issuing more shares. This would save the cost of the issue,...

The Function of Technology in a Grocer's IT System

peak hours, does it take longer for the customer to get through?). What role would a database play in this particular syst...

Information and Knowledge in the Age of Cyberspace

(2001), information is prone to imperfect recollection, leaving a portion of data to be lost entirely, which one might readily att...

Effects of Banking Deregulation

there are so many fewer distinct banks now than at the end of the 1980s. One of the casualties of the "new economy" was to be the...

Trade Policy and Congressional Deference

In eight pages this paper considers how the Congress often defers to the President on trade matters but that it nevertheless retai...

Expatriate Management and Colgate Palmolive

Harvard Case 394-184 is the focus of this paper consisting of five pages that considers Colgate Palmolive's international service ...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

A SWOT Analysis of the American Express Company

In five pages this paper explores where American Express retains its competitive advantage through internal and external factors a...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

A Target Behavioral Intervention Plan for ADHD

an anecdotal recording and data sheet summarizing a systematic classroom observation of the target student and a control student u...

U.S. Federal Employees and Issues of Recruiting and Retention

and tests that help determine basic compatibilities in any given working environment. As a result, any organization, whether it is...

Employee Retention in the Towing Industry

Recruiting and retaining mechanics and tow truck drivers are the focus of this paper on the tow truck industry consisting of fifte...

Shakespeare's Richard the Third and Hamlet in Cinematic Cross References Deconstruction

In five pages this report considers how famous literary works such as Shakepeare's plays must be deconstructed in order to be cine...

Volunteer Fire Department Volunteer Retention

one roof. The opportunity to become a certified emergency medical technician (EMT), coupled with a properly trained firefighter, ...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

TV News Stories, Memory, and Attention

In seven pages this research paper on cognitive psychology considers the impact of retaining news stories through TV 'teasers' wit...

Cubans and Mexicans in the United States A Perspective Comparison

In 8 pages the Hispanic conditions as they relate to Cubans and Mexicans are considered first during the 1800s and then in terms o...

Arms and the Man by George Bernard Shaw

In five pages this paper examines this example of 'Plays Pleasant' as defined by George Bernard Shaw in terms of its presentation ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Errant Project Control

In ten pages this paper examines how to retain control of a project design that has become derailed by a wayward budget and lack o...