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Essays 301 - 330

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Review of Hidemi Suganami's 'Narratives of War Origins and Endings A Note On The End Of the Cold War in Millennium'

Hidemi Suganamis "Narratives of War Origins and Endings: A Note On The End Of the Cold War in Millennium" explores the causative f...

An Article on 'Reviewing the Organization' Reviewed

phenomenon. Another concept discussed are hubs. Hubs are described as something that is central to a concept. Airlines have hubs...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Review of an Article

The writer reviews an article by Detert and Burris had an article published in the Academy of Management Journal entitled “Leaders...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

Review of a Research Article Investigating a Strategy to Improve the Sleep for Carers of Patients with Dementia

able to justify the need for research in this area and provide a rich background. The literature review takes research from a rang...

Journal Article Reviews on Leadership

and among transformational leadership and congruence. Groves and LaRocca (2011) demonstrated how transformational leaders influen...

Elective Surgery and Preoperative Anemia

There is a greater possibility of being transfused if the patient has anemia prior to surgery. There is a greater chance of compli...

Article Reviews Global Leadership

This paper discusses ten articles that emphasize globalization and leadership. Three of the articles report theory or theoretical ...

Review of Nurses Experiences Care for Patients with Prehypertension

The writer reviews a research article provided by the student, which uses a narrative methodology in order to examine the experien...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Effective Treatment to Reduce the Progress of Dementia

The writer presents a literature review on the identification and assessment of articles on the treatment of dementia. Following ...

Writing in College

There are five journal articles that deal with writing in college classes reviewed in this essay, A brief summary of each article ...

Self Disclosure and Intrinsic Reward

The writer reviewed a peer reviewed research article assessing the link between self disclosure and rewards, measured through neur...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Article Review on Business and Environmental Ethics

In five pages the article 'Limits to anthropocentrism; toward an ecocentric organization paradigm' by Ronald E. Purser, Changkil P...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Plate Tectonic Processes and Continental Crust Formation and Destruction

In "Yin and Yang of Continental Crust Creation and Destruction by Plate Tectonic Processes", an article published in...