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Essays 91 - 120

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Ethical Dilemmas in Nursing

management dilemma" and is written by Orly Toren and Nurith Wagner. The authors discuss different ethical dilemmas nurse face dail...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

Nursing Satisfaction on the Job

including Hayhurst et al. (2005) and Reineck & Furino (2005). The purpose of this study, though, is defined in relation to the re...

Falls and the Retired Population - An Annotated Bibliography

The writer reviews and present the main theme of fifteen articles that would be useful in a project to assess the impact that fal...

A Review of the 2004 Article The Long-Term Effects of Child Sexual Abuse by Female Perpetrators

the belief that abuse perpetuated by women is harmless in comparison to that perpetuated by men. Denov presents no testable hypot...

White Collar Crime

Associated Press Article "Ala. ex-governor, fired CEO in prison". Comparing this article to accounts on the World Wide We...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Research and Diabetes

in young people, and type two diabetes, which generally occurs as the result of lifestyle choices such as obesity or a lack of exe...

Jacobson and Gottman/Domestic Violence

informative and it concludes by offering specific, worthwhile advice on how domestic violence should be addressed, offering specif...

Media Takes a Constructionist View When Reporting on Sexual Behavior

sexual behavior that conforms with their personal desires. Obviously, when a child would be harmed, or even murdered, such tendenc...

How Money Woes Inflate Grades

operating at convenient hours. They want convenient parking, polite staff, and quality education at affordable prices for which th...

Bond Risk Article Review

of the failure of the organization, bondholders will be acknowledged soon after commercial lenders. Wang (2009) writes, "In...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...