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Essays 511 - 540

Journal Article 'The Seductive Danger of Craft Ethics for Business Organizations' Reviewed

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

Review of the Article 'Damaged, Downsized Souls - How to Revitalize the Workplace' by R.J. Grossman

In six pages this article which appeared in HR Magazine in May 1996 is reviewed in terms of positive HR stories involving corporat...

Literature Review of Tuition Reimbursement Articles

Schervishs Burger King the turnover rate for participants in the program was just 58 percent; for those who did not participate th...

'How Management Teams Can Have a Good Fight' Article Review

In five pages this article is reviewed with successful executive conflict management team characteristics the primary focus. One ...

Article Review on the Management of Time

This paper consists of four pages in which 2 time management articles are reviewed. There is no bibliography included....

Journal Article on Organizations and TQM Reviewed

the growing competitive business climate all around the world. The central need was that of improving quality while reducing cost...

North American Free Trade Agreement Article Critique and Review

In eight pages this paper presents a review and article critique regarding whether or not American jobs have been lost as a result...

Review of Two Articles about Credit Unions

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Article Analysis: Public School vs. Private School

Location - parents might move to get into a better school district. Also consider how far the private school is; might not b...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

James Fallows on Immigration

American way of life (Fallows, 1983). As an example of just how hard immigrants work and what they can contribute, Fallows traces ...

Three Views of Down Syndrome

words, the material available on Down syndrome is extensive and wide-ranging, so that there seems no reason to try and pick articl...

WTO: Why India and China Said No to U.S. (Article Analysis)

table. Because they are concerned about heir own backyards, they do not sympathize with the plight of nations that subsidize their...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...