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at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

psychological effect upon the women (Hogg & Fragou, 2003). However, women engage in social comparison for a variety of different r...

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

this study is the process of acculturation. This study, then, is analytical and considers the way in which acculturation has beco...

author outlines the specific nature of an organization and the impacts of organizational imperialism on the interactions in this o...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...