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Essays 331 - 360

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Young Women and the Negative Effects of Advertising

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Research Addendum for KFpsy010.doc

psychological effect upon the women (Hogg & Fragou, 2003). However, women engage in social comparison for a variety of different r...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

United Church Of Canada And Christology

to defer to clergy as people in other churches (Stewart, 1983). These attitudes would be expected if one considers the three tradi...

UN Speech of Mikhail Gorbachev

In five pages Soviet President Gorbachev's 1988 speech delivered to the United Nations is analyzed....

Diversity In The Workplace

addressing gender and cultural prejudice within the ranks so as not to perpetuate the ill-will that has typically existed. II. IN...

The United Nations: History.

the purpose of establishing ways to settle crises peacefully, prevent wars and codify "rules of warfare" ("History of the United N...

"What Women See When They See Hillary" - Article Critique

political landscape is carved from the mindset of masculinity, a reality that has historically marginalized the female gender due ...

Electoral System of the United Kingdom

This paper examines the United Kingdom's 'first past the post' electoral system in an assessment of its pros and cons in 5 pages....

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Supreme Court Interpretation of the Constitution of the United States

Many of the constitutional protections enjoyed by American citizens today could not have been envisioned by the drafters of the or...

Comparing the United States and France

realms. Paris was home to the multitude of nineteenth century artists who changed fine art forever, and New York is still home to ...

Spain, United States, and Currency Risk Factors

In twelve pages this paper discusses the Euro membership of Spain, hedging, and risk factors as they apply to U.S. and Spain's cur...

President George W. Bush, the Stock Market, and the Social Security System in the United States

In a paper that contains five pages the Bush proposal to rescue the financially troubled Social Security system through partial pa...

1909 to 1945 Progress of the United States

American progress during this time period is the focus of this essay consisting of ten pages. There is no bibliography included....

Australian Business Expansion into Malaysia and the United States

In fifteen pages this paper examines the potential business expansion of an Australian manufacturer of bulbs in a discussion of th...

Academic Performance in the United States

In a paper consisting of five pages it is argued that the perspective as it relates to substandard academic performances must be c...

Family Policy of the United States

Family policy in America, particularly with regards to the federal government, is the focus of this research paper consisting of f...

Immigration of the Chinese to the United States

In five pages the U.S. immigration of the Chinese is examined in terms of the legal, political, economic, and social treatment the...

United States and Catholic Identity

William P. Schoenberg's works are employed in a consideration of Catholic assimilation in the Pacific Northwest in this paper cons...