SEARCH RESULTS

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

has brand strength ("Coca Cola Company SWOT analysis," 2005). The brand also has staying power. It is something that has been sold...

With the use of a scoring system and a sample of non US citizens it is found that the most negative perception exists in the non C...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

When dealing with a target market, the organization is focused on one particular segment of its audiences - that segment which is ...

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

were sufficient to do so is not surprising nor it is unethical. Special interest groups fund organizations that promote their goa...

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...