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Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Is There a Relationship between the Profitability Levels of Airlines and the Practice of Fuel Hedging?

vary, Morrell and Swann (2006) estimates fuel accounts for 15% of an airlines costs, noting it is not only a major cost, but also ...

Wage Discrimination in the Airline Industry

preventing women getting to the top. However, it was found that women managers were not being paid the same as their male counterp...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Information Systems at Airlines

core competencies. A good example is a small business where the owner does not have a lot of knowledge and skill in accounting. It...

Supply and Demand Questions

fewer seats. Where there is a stable supply of seats, as seen with the airline industry where there is modest growth and demand ...

The Value of Power Analysis for Qualitative Research

simply stopped hedging, as seen with US Air, others changed the way in which they undertook hedging, shifting from hedging for fu...

SOUTHWEST AIRLINES AND ORGANIZATIONAL ANALYSIS

with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...

Southwest Airlines HR Case Study

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

Quantitative, Qualitative and Mixed Method Proposal for Financial Research

the hedging category for the years in which undertook hedging. The results may be correlated to see if there is a snippet differen...

Research Design for a Financial Project

The writer looks at potential research designs to assess which would be most appropriate for research into financial performance o...

FORECASTING METHODS FOR AIR FRANCE

tricky, however, is in predicting what passengers will pay and when theyll pay it. According to Mukhopadhyay and his colle...

AIRLINES AND GOVERNMENT REGULATION

volatile commodities (such as fuel and other raw materials) for it to function. Given the high degree of fixed costs in this arena...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Measurements and Variables Relevant for Assessing the Link Between Hedging Practices and Profit

were gathered and analyzed statistically using Tobins Q ratio approach. The research did not only look at the difference between t...

Primary Research on Hedging

approach to research. The suitability of any research design may be assessed in terms of the viability, robustness and validity of...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Profit and Hedging in the Airline Industry

industry (Hashim and Shunmugan, 2009), Morrell and Swan (2006) argue that up to 15% of costs are accounted for by fuel, five years...

Emotional Intelligence for Leadership

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

SOUTHWEST AIRLINES: AN ENVIRONMENTAL ANALYSIS

in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...

Should Airlines be Regulated Again

commission commented that commissions at the federal level are often scapegoats for politicians who do not want to make the decisi...

SOUTHWEST AIRLINES AND MARKETING

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

Qantas in the Business Environment

firm allows for an assessment of the power dependencies (Hatch and Cunliffe, 2006). As an international airline Qantas has a wid...

INCENTIVE PLANS AND ORGANIZATIONAL OBJECTIVES

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

The Airline Industry - Effects of Deregulation from WW2 to Today

the Civil Aeronautics Board to keep the airline industry in stasis. Firstly, they were able to control which airlines could fly wh...

The SAS Internet Presence

seen as providing a quality design. Question 2 Overall the web site is well designed. However, there is one element this writer...

The Future of Air Traffic Control - NextGen System

is rife with difficulties and setbacks, regardless of the economic status of the world economy at any given point. The dependence ...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...