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Essays 2731 - 2760

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Home Shopping

In twenty five pages this overview of home shopping services such as QVC and the Home Shopping Network include history, increasing...

The New Health Care and Columbia/HCA

Managed care has caused an upheaval in the way medical services are delivered in this country. This paper discusses the largest su...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

Ocean Cruising and Disney World Cost Increase Comparisons

In six pages this report considers the increase in admission prices of these two leisure service enterprises over the past twenty ...

Comparing Cruise Lines

Caribbean is no competition for Carnival. Carnivals cornerstone to success within the cruising industry is the fact that the ship...

Dial Corporation and Financial Planning

In seven pages corporate budgeting is the focus of this analysis of Dial Corporation's financial planning with budget creation and...

Food Service at the San Diego Village Inn Motel and Restaurant

functions would be his most profitable route. Village Inn is a franchise and so must follow specific guidelines set by the parent...

Small Commuter Airlines and Small Airports

In twenty five pages this research paper discusses issues including success obstacles, finances, service and safety as they pertai...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Investment and Financial Information for Delta Air Lines

In five pages Delta's company performance during the quarter ending September of 1998 is assessed in terms of financial examinatio...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

Information and Issues Pertaining to SKB

In twenty pages this paper examines SmithKline Beecham Pharmaceuticals in an overview of its financial performance and industry st...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

Overview of Merrill Lynch and Company

In twelve pages this U.S. financial conglomerate is examined in an overview that includes its 1914 founding and chronicles its gro...

Longevity Training and Expatriate Employees

In ten pages this paper features a multinational corporate setting and considers the importance of diverse training expatriates so...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Small Business Startup

remaining pages. Each component is described and explained. These are the steps to starting a small business. I. The Business A....

Overview of the Parcel Delivery Industry

In six pages this paper discusses how the United Parcel Service strike transformed the parcel delivery industry in this overview. ...

1997's UPS Strike

In an interview with the Cable News Network (CNN) "MoneyLine" program, United Parcel Services president and CEO James Kelly noted ...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Software and Advertising

In this paper consisting of four pages how the advertising budgets of large software companies enable them to outproduce smaller c...