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Essays 751 - 780

Johnson and Johnson's Management of the Tylenol Crisis

for consumer to avoid the capsules until "the series of deaths in the Chicago area could be clarified" (Tifft, 1982). The fall out...

Gene One Case Study

to grow at twice the rate of traditional crops and thrive in a broader range of soils. In order to be able to leveredge the potent...

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

Critical Thinking and Decision Making in Paradise

the island has medical problems, specifically HIV/AIDS and avian flu; 2) the island is subject to natural disasters; 3) the island...

Using Porters Four Facets Model For Examining an International Firm

existing business environment (Thompson, 2007). The accuracy of this model depends on the quality and accuracy of the input inform...

Bight Home Builders Case Study

ahead, he may be held personally accountable for any inaccuracies. In addition to this there is talk of the Chinese government ado...

A Difficult Decision

problem for the bank is to choose whether or not to let them into the meetings they are holding. If the 60 minutes crew is allowed...

NIKE, INTERNATIONAL LABOR, AND ETHICAL CHOICES

of its supplier (Spar, 2002). However, when it was released in 1996 that a line of clothing endorsed by Kathie Lee Gifford was rel...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

Juicy Red Tomato Company Case Study

findings of the first consultant are that JRT need to invest in both the managerial and front line staff and need to improve commu...

TERATECH, CRM AND COMPETITION

the salespeople, not to mention the third-party vendors who might be involved with the manufacture and distribution of the product...

Is An Improved Conceptual Framework Is Likely To Enhance The Capacity Of Users To Make Sound Financial Allocation Decisions?

scenarios to those mentioned above are to be avoided and increased clarity is to be achieved. However, it may be argued that many ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Firefighting and Labor

In a literature review consisting of twenty five pages this paper considers various labor issues concerning civilian fire casualti...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Business and Ethics

sound business decisions. For example, when the pharmaceutical corporation Merck discovered that they could research and develop ...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Case Analysis on Downsizing

sales or a customer they had been able to help. Not today. What little conversation head was centered whats happening and why?" Mo...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...